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Becoming Holding Company of RCDE,Rastar is Sailing

Rastar Group (Stock Code: 300043.sz; hereafter referred to as “Rastar”) released an announcement that it invested more than 60 million euros into RCD Espanyol, the first team of La Liga, and became its holding company. The M&A project symbolizes the first Chinese company holding one of the top football clubs in European leagues.

(President of Rastar, Mr. Chen Yansheng and the actual controller of RCDE, Mr. Daniel Sanchez Llibre are signing the SPA. )

RCDE has a long history of 115 years, which is one of the two great clubs of La Liga in the second largest city of Spain, Barcelona. As a founder of La Liga, RCDE has played in La Liga for more than 81 seasons, and won  Spanish  Copa del Rey for 4 times, the 2nd place in Spanish Super Cup twice and in UEFA Cup twice, and the 3rd place in La Liga for 4 times. As an old and competitive team, RCDE ranked 7th on historical list of La Liga.

The successful M&A project is the key strategy for Rastar to “construct interactive entertainment industrial ecosphere” and expand its business, it’s an important part of the “internationalization” of the company as well. EJAM Company of Rastar also participated in the M&A project. EJAM owns rich online advertisement resources and marketing experience, it will integrate different resources with respect to sports marketing, competition marketing, branding, etc. By introducing RCDE, Rastar will create an interactive entertainment industrial “fleet” with derivatives, games, films & TVs, online advertisements and sports.

Football is the largest single project in sports industry; its global annual output has reached more than 800 billion euros, which amounts for more than 40% of the total sports income. The number of football fans amounts to more than 1 billion. According to Opinions on Accelerating the Development of Sports Industry and Promoting Sports Consumption issued by State Council of China in October 2014, by 2025, there will be a football market of 2000 billion yuan in Chinese sports industry of 5000 billion yuan.

(SPA has been reached between president of Rastar, Mr. Chen Yansheng and the actual controller of RCDE, Mr. Daniel Sanchez Llibre.)

Being the holding company of a top La Liga club enables Rastar to enter into the entire football industry directly, own directly the intellectual property of football-team operation and exclusive contents with great commercial value, thus providing Rastar with convenience for expanding its business with respect to more fields, such as sports media, sponsorship and authorization, sports agency and derivatives manufacturing. With systematic branding management and product design, the company will establish a pan-entertainment platform with derivative toys, games, films & TVs and sports involved, the platform will meet users’ diversified entertainment demands.

Moreover, the M&A project will lead Chinese enterprises to developing La Liga market comprehensively. Following the acquisition of 20% shares of Atletico Madrid by Wanda Group and the 5-year domestic media distribution right of La Liga by Suning Appliance, the successful acquisition of RCDE by Rastar brought more resources and opportunities for Chinese enterprises to develop and expand their sports business into different fields, such as agency operations on Spanish football competitions, sports training, lottery, broadcasting, tourism, derivatives marketing, etc.

It is reported that through this acquisition by Rastar, the mature profit making mode of clubs in European professional leagues will be introduced to China, which will equip Rastar with strong business development capability and perfect commercial management and operations. Depending on the abundant resources, Rastar hopes to create a new training system for football talents in China. Furthermore, combining with unique youth training culture in Spain, Rastar would like to introduce young Chinese football players to top European clubs. Correspondingly, competition resources of La Liga represented by RCDE will stimulate consumption of target domestic consumers, which will guarantee Chinese market and even the global market for Spanish people.

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